DENVER/December 5, 2019 – Morris Animal Foundation, a leader in advancing animal health, is proud to announce it received four 2019 MarCom awards, including individual Platinum and Gold winners. The MarCom Awards are an international competition for marketing and communication materials and programs, honoring excellence in marketing and communication, while recognizing the creativity, hard work and generosity of industry professionals.
“We are delighted to be recognized for our marketing team’s work to engage our audiences so they might join and support us in our mission,” said Carol Borchert, Vice President of Marketing and Brand Strategy at Morris Animal Foundation. “We constantly strive for better ways to use our marketing resources to advance animal health and these awards reflect our passion for that work.”
Morris Animal Foundation 2019 MarCom Awards:
Platinum:
• Print Media/Design (Print)/Corporate Identity – Morris Animal Foundation Identity Suite
Gold:
• Public Relations Program – “Mockingbirds Show Heightened Aggression After Lead Exposure”
Honorable Mention:
• Digital Media/Newsletter – AnimalNEWS Tips & Tails
• Digital Media/Newsletter – Fresh Scoop
The Foundation won its Platinum award for its new identity suite. The suite, which forms a visual language around the Foundation’s logo for marketing materials, uses new colors, fonts, iconography, photography, clean lines and messaging to communicate more clearly with audiences.
A Gold award was given for a press release about a study the Foundation funded, which examined how mockingbirds are negatively impacted by sub-lethal lead exposure. It also raised the possibility that exposure may be common among other wildlife living in urban areas, and maybe even pets.
The Foundation also claimed two honorable mentions for its new e-newsletters, AnimalNEWS Tips & Tails and Fresh Scoop. Both are mobile-optimized and feature vibrant colors. Fresh Scoop is for “veterinarians & other smart people” to learn about Foundation-funded research findings. AnimalNEWS Tips & Tails is for donors and supporters to get up-to-date research findings, healthy animal tips and giving opportunities.
The Marcom Awards are administered by the Association of Marketing and Communication Professionals (AMCP). They are one of the largest, most respected creative competitions in the world, with roughly 6,000 print and digital entries submitted from numerous countries each year.
Morris Animal Foundation, headquartered in Denver, Colorado, is one of the largest nonprofit foundations in the world dedicated to funding studies to improve and protect the health of companion animals and wildlife. During the last 70 years, the Foundation has invested $155 million toward more than 2,700 studies that have led to significant breakthroughs in diagnostics, treatments and disease prevention to benefit animals worldwide.
About Morris Animal Foundation
Morris Animal Foundation’s mission is to bridge science and resources to advance the health of animals. Founded by a veterinarian in 1948, we fund and conduct critical health studies for the benefit of all animals. Learn more at morrisanimalfoundation.org.
