DENVER/January 13, 2021 – Morris Animal Foundation, a leader in advancing animal health, has won five 2020 NYX Marcom Awards. The international program honors marketing communications professionals from their respective fields.
“The NYX Marcom Awards are among the most prestigious marketing awards globally and we are honored to be recognized,” said Carol Borchert, Chief Marketing Officer at Morris Animal Foundation. “The categories in which we won are varied and recognize our efforts to connect people to the Foundation’s mission of improving the health and well-being of animals everywhere.”
Morris Animal Foundation’s 2020 NYX Marcom Awards are:
- Ad (Campaign) – “Auditioned for Role” Campaign, Colorado Ballet Program Ads
- Annual Report – 2018 Annual Report
- Content Marketing – “Sea turtles and drug therapy"
- Other Design & Marketing – Morris Animal Foundation Brand Book
- Content Marketing - “Spaying, neutering large-breed dogs linked to higher risk of obesity and nontraumatic orthopedic injuries"
The Foundation won a Grand award, the competition’s highest honor, for a magazine advertising campaign that pictured animals unsuccessfully auditioning for roles with the Colorado Ballet. Illustrations of the animals with ballet accessories caught the readers’ eyes, and supporting text conveyed that though the Foundation couldn’t help the animals become dancers, it could help them live longer, healthier lives.
A second Grand award was awarded for the Foundation’s 2018 Annual Report. The report, which celebrated the Foundation’s 70th anniversary, artfully showcased the Foundation’s greatest accomplishments from the previous seven decades. It was valuable as a connection to the Foundation’s donors and showed the impact of their gifts.
The Foundation won a pair of Gold awards for its new Brand Book and a press release about a study it funded to save sea turtles. The Brand Book provides a comprehensive, yet succinct, guide to the Foundation for staff members and external partners, enabling the Foundation to promote its work in advancing the health and well-being of animals. The press release detailed a study which tested a treatment that could greatly increase the rates at which turtles are released back into the wild after red tide poisoning.
Finally, the Foundation won a Silver award for a press release about the first significant findings from its Golden Retriever Lifetime Study. Researchers found that spaying or neutering large-breed dogs can put them at a higher risk for obesity and, if done when the dog is young, nontraumatic orthopedic injuries. This information provided dog owners and veterinarians new information to consider when deciding on when to spay or neuter their dog, especially when considering the long-term health of their pet.
The NYX Awards are administered by International Awards Associate (IAA), and are judged by a group of esteemed marketing communications professionals at large and small agencies from 16 countries. NYX entries are ranked via blind judging in accordance with industry-best standards. Entries are evaluated based on the creative proficiency and the messages behind each visual concept.
Morris Animal Foundation, headquartered in Denver, is one of the largest nonprofit animal health research organizations in the world, funding more than $136 million in studies across a broad range of species.
About Morris Animal Foundation
Morris Animal Foundation’s mission is to bridge science and resources to advance the health of animals. Founded by a veterinarian in 1948, we fund and conduct critical health studies for the benefit of all animals. Learn more at morrisanimalfoundation.org.