Morris Animal Foundation Launches Client-Recognition Program for Veterinary Partners

Many conversations between veterinarians and pet owners focus on the health risks and dangers pets face if they don’t receive vaccinations, yearly exams or medications. Morris Animal Foundation’s new Pet Parent Awards give veterinarians the opportunity to recognize outstanding pet owners who take extra steps in their pets’ wellness and care.
Practice owner Tracey Jensen, DVM, DABVP (Canine/Feline), of Wellington Veterinary Clinic in Colorado, notes, “With increased vaccine intervals and an emphasis on treating health problems, such as dental disease and obesity, owners now frequently leave the clinic feeling they have failed because the veterinarian found something ‘wrong’ with their pet.”
This emphasis on the negative isn’t likely to increase veterinary visits. Offering positive reinforcement can. Morris Animal Foundation’s Pet Parent Awards shift the conversation from concern for the well-being of pets to one of encouragement, promotion and recognition of responsible pet parents.
The process is simple. When a clinic or veterinarian makes a donation to support advances in veterinary research, Morris Animal Foundation sends a personalized card informing the pet owner that a donation has been made in his or her name. Included in the card is a Morris Animal Foundation “I love my cat” or “I love my dog” sticker for the pet owner’s car, computer or refrigerator. By sending a Pet Parent Award, veterinarians and their staff can acknowledge outstanding pet owners and reward them for participating in preventive health care for their pets.
“We are using the Pet Parent Award program for all clients who enroll their pets in our preventive health care program. It helps clients feel good about providing great care for their pet,” says Dr. Jensen.
Positive reinforcement leads to better veterinary care for pets and helps veterinary clinics build customer loyalty and trust—truly a win-win situation.
For more information on the Morris Animal Foundation Pet Parent Awards visit us at,  or on Facebook. Follow us on Twitter for up-to-date information.

February 19, 2013