Morris Animal Foundation Corporate Partners Named Finalists in 2015 Cause Marketing Halo Awards
The Orvis Company: Orvis Cover Dog Photo Contest
Blue Buffalo & The Petco Foundation &
The Blue Buffalo Foundation for Cancer Research: Pet Cancer Awareness Campaign
February 17, 2015/Denver – Cancer continues to be a leading a cause of death in dogs. Morris Animal Foundation, a nonprofit organization dedicated to funding animal health studies, continues to lead the way with key stakeholders to fund critical research that will help discover the unknown answers to pet cancer.
Recently, industry leaders The Orvis Company, Blue Buffalo, The Petco Foundation and the Blue Buffalo Foundation for Cancer Research were named as finalists for the 2015 Cause Marketing Halo Awards in the Best Environmental or Animal Campaign category for The Orvis Cover Dog Photo Contest and Pet Cancer Awareness Month. Collectively, these groups have raised more than $6 million to help dogs lead longer, healthier, cancer-free lives.
“Morris Animal Foundation applauds our partners for being nominated for the 2015 Cause Marketing Halo Awards,” said Roxanne Davis, director of organizational giving at Morris Animal Foundation. “With their help, we are able to fund animal health studies that range from basic science and cutting-edge cancer genetics studies, to conducting clinical trials for new cancer treatments. We wish our partners luck and thank them for their continued support.”
“Each year, as cause-related marketing gets more sophisticated, we receive an increasing number of strong submissions into the Halo Awards. Being named a finalist is an industry honor and demonstrates a level of accomplishment in campaigns that combine purpose and profit,” said Cause Marketing Forum President David Hessekiel.
This is the first time The Orvis Company, Blue Buffalo, The Petco Foundation and the Blue Buffalo Foundation for Cancer Research have been selected as finalists for a Halo Award.
The awards recognize excellence in North American cause marketing campaigns. 2015 marks the 13th year that the Cause Marketing Forum will honor businesses and nonprofits with Halos for doing well by doing good.
A total of 16 category awards will be given out to programs judged the best cause marketing campaigns of 2014 at the 13th Annual Cause Marketing Forum Conference in Chicago on May 28, 2015.
A list of the Cause Marketing Halo Award finalists can be seen online here.
About Morris Animal Foundation
Morris Animal Foundation is a nonprofit organization that invests in science to advance animal health. The Foundation is a global leader in funding scientific studies for companion animals, horses and wildlife. Since its founding in 1948, Morris Animal Foundation has invested more than $92 million toward 2,300 studies that have led to significant breakthroughs in diagnostics, treatments, preventions and cures for animals worldwide. Learn more at www.morrisanimalfoundation.org.